Paul & Joe’s new lipstick collection enables consumers to have their lipsticks—and packaging—just the way they want them, by customizing color, texture and tube.

For each lipstick case (metal-L, paper-P, plastic), there are about 10 different shades and textures (sheer, natural, full coverage) to choose from. Just follow three easy steps to your perfect lipstick style. Select a case, then choose your shade and texture. More info: Paul & Joe Lipstick Case-L ($20), Lipstick Case ($5), Lipstick Case-P ($5) and Lipstick Refill ($17) are available this month at BeautyHabit.com and Bergdorf Goodman.